3 weeks to 5 minutes: an Asset Creator Agent for on-brand content, 24/7

The problem:

The client wanted to produce content that feels truly "insightful" — not generic. That meant pulling together:

• •proprietary internal insights (podcasts, webinars, customer conversations, internal reports)
• •external sources (industry newsletters, research reports, market commentary)
• •market movement signals (hires, org changes, product launches, category shifts)

The issue wasn't writing. It was synthesis: turning scattered inputs into a coherent perspective.

Their current approach:

• •execs read newsletters and reports over time
• •execs gather notes from podcasts, webinars, and internal conversations
• •marketing captures notes, occasionally drafts, and tracks industry events
• •content only moves when an exec can review, shape, and approve the point of view

Time cost: ~2–3 weeks per piece (often longer if priorities shifted).

The consequences:

• •content cadence was slow and inconsistent
• •insights stayed trapped in exec heads or messy notes
• •marketing couldn't move fast without heavy exec involvement
• •opportunity cost: senior leaders spent time on prep work instead of high-value decisions

The goal wasn't "generate content with AI." The goal was: make insight creation repeatable, fast, and consistent with brand standards — without needing exec time.

Here's the path we took:

1. Centralize inputs into a live, continuously-updated knowledge stream

We built a monitoring layer that pulls from:

• •research reports and newsletters
• •internal podcasts, webinars, transcripts, and reports
• •industry events like key hires and notable announcements

Instead of re-collecting sources for every asset, the system keeps an always-on feed.

2. Extract the "signal" and structure it for reuse

Raw content isn't usable. The agent automatically:

• •summarizes long sources into key points
• •tags insights by topic, geography, solution area, and buyer relevance
• •stores proof snippets and references so marketing can trust what it's using
• •detects recurring themes and notable shifts over time

This turns research into a library of reusable insight blocks.

3. Give marketing a simple way to pick an angle

We designed the tool so marketing can start with intent:

• •"Create an asset about [solution] for [geo/segment]"
• •"Tie it to [recent industry shift]"
• •"Make it suitable for LinkedIn + email + a short sales enablement one-pager"

Then the agent composes the content around that angle, using relevant evidence.

4. Generate the asset in minutes — and keep it on-brand

The system outputs content that matches company guidelines:

• •tone of voice
• •preferred structure and formatting
• •brand UI / styling rules (where relevant)
• •channel-specific versions (e.g., LinkedIn post, newsletter section, one-pager, talk track)

Everything is generated in under 5 minutes, ready to review and publish.

5. Make it scalable and safe with a human-in-the-loop workflow

To keep quality high, we added a clear review process:

• •marketing reviews and edits the draft
• •optional exec "approval-only" step (no rewriting required)
• •source references available for fact-checking and credibility