# AI in E-Commerce: Automation, Positioning and Trust
Guest: Tim Masek — Storetasker
Published: 2026-03-03
Series: Business AI Explained
Canonical: https://www.elementsagents.com/podcast/storetasker

SPEAKER_00 0:00
Hello?

SPEAKER_01 0:10
Hey, tu m'entends

SPEAKER_00 0:20
Je t'entends. Je ne sais pas si c'est un lag ou

SPEAKER_01 0:30
Cool. Ça va

SPEAKER_00 0:40
ou si on est

SPEAKER_01 0:50
Non, ça a l'air d'aller. Ouais ouais je t'entends bien.

SPEAKER_00 1:00
Ok nice. Bon cool merci pour tes notes.

SPEAKER_01 1:10
Ouais j'espère que que ça t'aide et puis si tu veux qu'on fasse un peu de screen share,

SPEAKER_00 1:20
Ouais.

SPEAKER_01 1:30
ça dépend comment tu tu comptes faire ton ton éditing, mais avec plaisir on peut on peut essayer de faire ça.

SPEAKER_00 1:40
Écoute pour moi, ce serait génial, je vraiment d'essayer de d'avoir des trucs un peu des cas pratiques Donc si tu es j'ai vu les notes, que tu m'as share avec des liens et tout notamment sur le GPT, sur le tutoriel et le post que tu as mis sur LinkedIn et tout. Mais je pense qu'il pourrait être très cool, je ne sais pas si tu es fine avec ça, mais sur le case study, c'est un peu une, si tu peux partager, est-ce que tu utilises Cloud Code ou est-ce que tu tu le fais comment aujourd'hui le, l'automatique

SPEAKER_01 1:50
Le fait à travers GPT, le truc qui est un peu

SPEAKER_00 2:00
Ouais,

SPEAKER_01 2:10
qui est un peu genre privé avec les c'est que

SPEAKER_00 2:20
What?

SPEAKER_01 2:30
en gros ce qu'on fait c'est que je peux je peux partager mon mon écran. Si tu veux, on peut record, si tu veux record et puis si, donc là je te dis un truc qui est un

SPEAKER_00 2:40
Tu le dis après te passe.

SPEAKER_01 2:50
c'est off the record, mais bon après on peut voir si jamais ça peut être on the record.

SPEAKER_00 3:00
Ouais, ouais Ok, moi je mets sur, j'ai chez et puis si par hasard il y quoi que ce soit,

SPEAKER_01 3:10
Donc si tu records,

SPEAKER_00 3:20
regarder tes groceries, tes

SPEAKER_01 3:30
This is just just quickly showing you and and you let me know how you wanna run everything, Vlad. But

SPEAKER_00 3:40
Mhmm. Yep.

SPEAKER_01 3:50
essentially, on store tasker, so store tasker it's a talent marketplace, and we help e com brands find fractional talent. Fractional developers, designers, marketers, all these different things. And happens then is that the experts on the network engage with brands, and they have So inside our product here. So this is kinda like the the hidden information. And the stuff that I kinda wanna keep on

SPEAKER_00 4:00
Yeah.

SPEAKER_01 4:10
like like, on the download. But, essentially, like, you have conversations. Let's see. Luke Taylor, So Luke Taylor is working with Phantom athletics. So together, they're working on some projects. So they're working on a theme upgrade. For example. And so what is the theme upgrade? They've talked about the you know, what's in the project. So an upgrade to the latest flex version, blah blah blah. They describe the project. So not only do we have the brief, we also have all the conversations back and forth. Which might say, hey. Could you actually help us with something else? Or can you also take a look at that? Hey. By the way, let's troubleshoot this because there seems to be issue with this. And so all I do is I have a custom prompt and I copy paste literally all of this information.

SPEAKER_00 4:20
Yeah.

SPEAKER_01 4:30
So if we can maybe we can blur this out

SPEAKER_00 4:40
Yeah.

SPEAKER_01 4:50
in terms of the actual conversation, but I copy all of this

SPEAKER_00 5:00
Mhmm. Yeah.

SPEAKER_01 5:10
into a prompt. And my prompt is is basically because I've written so many case studies at this stage, so they live here. So this is one of them. This is another there's just so many of them now.

SPEAKER_00 5:20
Mhmm.

SPEAKER_01 5:30
I I take this and I feed all of these pass case studies, and I say using this format, which follows a very similar structure every single time, about the client, TLDR, the court the store task or solution, the work, and bullet point format results and impact, the quote, All of this, is buried somewhere inside these conversations So I copy all this, put it into GPT, a prompt to say, hey. A format based on what you find in in these conversations. Please create a case study

SPEAKER_00 5:40
Mhmm.

SPEAKER_01 5:50
following this format. And, and that's really, really useful the reason why it's super useful is because it's always difficult to get case studies from clients. In the services business. It's usually and before GPT, what would happen is I would have to ask a client, hey. I'm looking to do a case study. Do I have your permission? I'd love to interview you. Let's get let's let's find the time to get on a on a call. And they would just me. Right? And so now what I do is I prepare this, and I prepare a beautiful case study then I have an email that goes out to them saying, hey. I'm gonna publish this on our blog. Was just hoping, you know, you could take a look and let me know if you have any input or things that you wanna know, modify on this. And usually, they're like, oh my god. This looks amazing. Thanks putting this together. If you could just tweak x y z, that'd be perfect. And then that's it. I have a case study that I can put out live. And so that flow is just so efficient, so fast, and we went from having zero case studies per per quarter to now having, two, three a week it's it's it's really unbelievable.

SPEAKER_00 6:00
Yeah. I saw I saw on LinkedIn that you were just shipping all of these case studies, and I was like, okay. There there must be some level of automation or he's doing this full time, or he's got someone doing this full time because the quality of the output, the fact that it's completely embedded and in line would you branding guidelines, the quality of the of the copy, the fact that you have images and stuff, I was like, yeah, there there must be some AI magic happening somewhere.

SPEAKER_01 6:10
Yeah. So there's there's tons of AI magic on the content side of things. And we're lucky because we have this rich content that we can easily prompt the AI with. But, when it comes to design, we we have a designer. And, and we have a format with them. So they they know exactly how they're going to structure their posts for LinkedIn so that there's Mac engagement. And and so it's a pretty simple playbook, but she's a skilled designer, and so that makes a massive impact on on LinkedIn.

SPEAKER_00 6:20
Nice. Okay. I think this is gonna be, like, a perfect clip, like, slash hook to get started with the conversation. Maybe just to set a bit like the

SPEAKER_01 6:30
Cool.

SPEAKER_00 6:40
stage and tell you a bit, like, where I wanna what I wanna cover. I already, like, did a spent, a couple of minutes in the studio to, like, record and and briefly introduce store tasks. So we got this covered, so we can just dive into, you know, like, more into, like, the specifics. But just to set the stage for for all the listeners and viewers, StoreTasker is basically connecting ambitious Shopify brands with the most talented Shopify experts from designers developers, copywriters, and so on. So maybe the first question for you, Tim, is how do you usually go about how do you how do you usually explain store task as sorry. Sorry. How would you actually that StoreTasker is different from a platform like Upwork? I think this is probably the most recurrent topic and question that you've had. But where do you think and I think the topic is gonna go about trust and, like, the network. So can you just tell me a little bit more about how this process works and, yeah, what makes a store task special, in that sense?

SPEAKER_01 6:50
Yeah. Yeah. I mean, you basically have it. Right? So there's two parts that make Sortonsker unique from other talent marketplaces. So the difference between, let's say, Upwork and StoreTasker is twofold. One, it's a closed network. So Upwork is an open network. Anybody can join. Upwork and create a profile. And then you'll rank higher or lower based on people doing projects with you, having good reviews, and stuff like that. Usually, that creates a race to the bottom, which I can get to in a second. That's the first aspect. It's a store task as a closed network. We invite people to join their network. We vet them. We interview them, etcetera. So the second piece is is is the focus. So we have a deep understanding of ecommerce, versus Upwork as a platform where you can hire anybody to do anything. And that deep focus on ecommerce allows us to develop relationships with our clients. And so we work with Alo Yoga. We work with Chubbies. We work with Dermalogica, some of these really big names. And they trust us to always make great intros for them from a talent standpoint. So hey, Tim. I need a designer. I need, email or I need a web developer. And we find people within our network who are perfect fit for them. Versus on Upwork, there's less of that that, like, client relation, because you the Upwork has no authority in the world of ecommerce. They're just like a platform to do anything and everything. So so for one, it's, it's closed network, and two is a deep focus on on ecommerce. I'd say those are the two big parameters.

SPEAKER_00 7:00
Nice. I think the the the beauty of store task here, I've been following here. I mean, we've known each other for for for some time, and I've been following StoreTasker since I think you you you joined probably. And I think what's very nice with the the company is the positioning is so clear. That everything that you do is, I think, self reinforcing. So I I guess you're ranking. You're probably showing up in LLMs. Whenever people, like, look up, you know, at, you know, talent marketplace for for Shopify and so on. So can you tell us a little bit more about the advantage of having this closed network and, specializing in a specific niche in the age of, of maybe AI where everyone can pretty much do anything.

SPEAKER_01 7:10
Yeah. I mean, it's, it's actually an interesting time in the world of AI for talent marketplaces because you do see a bunch pop up. And, actually, some of the most valuable companies created in, like, the last few years and the fastest growing companies of all times. A lot of them are talent marketplaces, which is not something I expected. But, you know, Mercor and, like, those types of players they've popped up quite quickly. And, like, amassed crazy amounts of GMV very fast. So it it's an exciting time to be in the world of talent marketplaces. They are feeding the or training the algorithms of the big AI labs So that's why, you know, Google is paying them hire a bunch of developers to run tests and and exercises and stuff like that to then train their models. So that's why there's a lot of money in the game for them. For us, from a narrative standpoint, it's super straightforward. We love our world of ecommerce, and we're not trying to do more than that. So other talent marketplaces, they they spread themselves too thin either by doing too many industries that once or doing too many skills. And you you you basically don't wanna do don't wanna fall to the trap of of doing combination of those two. You wanna either pick a industry and then have a wide set of skills So for us, it's ecommerce, and then you have marketers, designers, developers, ecommerce managers. Or you're, like, marketer hire, which is another talent marketplace, and you've picked your focus now you can have you can speak to Boeing in case they wanna have some marketers. You can also speak to Netflix. You can speak to Apple. You can speak to Allo Yoga. And you could you can have a breadth of of clients in different industries. But all trying to hire marketers. So I'd say either pick in the world of talent marketplaces, either pick, a a industry focus or, pick a skill focus. That that would be my 2¢ on it.

SPEAKER_00 7:20
Okay. And and I guess if we if we tie this back to your go to market, there are a couple of channels that I know you're running. So you're running ads, You're doing podcasts and, like, those case studies also that you're sharing across socials. Can you tell us a little bit more about, you know, your go to market today and how you are actually maybe and we kinda dive into the specifics, but just in a high level how you're actually trying to get more productive with, you know, some tools or specific AI workflows that you've potentially implemented already.

SPEAKER_01 7:30
Yeah. I mean, we can go we can take this and few different ways. Let me know how you wanna do it. I am happy to walk through a couple a couple examples of of how AI is helping me on the go to market front and and give some insights into that. But, high level, go to market for getting new brands is about building trust. It's a very small network in the world of ecommerce. A lot of brands know each other. And, we're very lucky to have worked with many of the the known DTC brands. So we're we're past the stage of, like, you know, scratching the surface, trying to prove that we exist, And because we've provided a good product, everybody always is looking for great talent. We've been able to generate a lot of great word-of-mouth. So everything else we do is about accelerating that further. And so sharing stories via case studies is one aspect Doing blog posts or having our experts write really thoughtful pieces of content that are quite technical on on niche subjects that they're experts on. Interviewing them via our YouTube series, Those types of things kind of accelerate the authority that that we have in this space of ecommerce. But at the end of the day, like, it's still very trust, trust based, and yeah, that that takes a lot of hard work and effort and just actually providing a a good a good solution. We've been around for a while now. There's lots of amazing reviews, and so still a ton of our our revenue today comes from just brands, referring other brands. To to joint store tasker. So everything else we do is is really about accelerating that.

SPEAKER_00 7:40
Okay. So so so okay. So we we talked a little bit about the case study creator. I think the the the beauty of your platform is that you're logging all the conversations. You know, and you can see the projects evolve. You have this source of truth. What do you think are, like, the two or three things that make store tasker you know, what are the modes? You know, we often talk about cost of development going to zero for all companies. What do you think makes StoreTasker as a valuable company, you know, in in, like, five years?

SPEAKER_01 7:50
Yeah. We, I mean, you you

SPEAKER_00 8:00
Yeah.

SPEAKER_01 8:10
what what's happening with the world of fractional talent, which which helps us out quite a bit, is, like, teams don't need to be as large as they once did. So you might want to have and we're seeing a lot of this in the world of ecommerce, but a a a smaller team where you have leadership that's actually quite they they have, like, quite a generalist skill set on the on the leadership side of things. And then they're just tapping specialist talent. But not on a full time basis, on a fractional basis. So instead of having somebody who's you know, average full time and and and a specialty you instead tap the best of the best on a fractional basis and they can with all the tools that they have at their disposal, they can do much more damage than than somebody who's, like, mediocre, but, like, working three times the amount of hours. So all of those are, good tailwinds for for us. And, and I think the world's gonna continue to to keep going that way. The specialists don't are are not really at the risk of being replaced. Just because they're they're the ones who are at the forefront of all the things AI. And so if anything, they're implementing these tools first before before anybody else is doing and perfecting these things. So they're helping leadership at some of these e com businesses

SPEAKER_00 8:20
Yep.

SPEAKER_01 8:30
get ready for for, like, all the great things that are happening with AI.

SPEAKER_00 8:40
Mhmm.

SPEAKER_01 8:50
So so so, yeah, it it it those those are all beneficial to to us at this stage.

SPEAKER_00 9:00
Yeah. It's I actually have a a lot of notes in front of me and I have a a structure. But somehow, I feel like this conversation can go in, some different ways because there are a lot of things that I'm excited about. But just based on what you just said and, like, some notes that you shared, before that meeting or before this this conversation that we're having, said that authenticity originality is basically another moat at task because whenever you hire the best of the best, your edge basically, today, you can $20 a month and have, like, average work for, you know, from, like, all these LLMs, and people are gonna start paying a premium for expert talent that can bring that originality. And then you also talked about vetted network and, like, that trust And so I'm just wondering, you know, when you mix AI to automate some of the work, you need to build that trust and, like, have bring it that originality and authenticity in in your go to market. Do you actually manage, you know, all of this recipe Do you have, like, specific things that you don't delegate to AI? Whenever you come up with your contents? You know, what do you feel comfortable delegating? What's your what's your view, and take on that?

SPEAKER_01 9:10
Yeah. I mean, there's there's certain things that are very they're just they're just annoying to to do, and so you definitely want to leverage AI to help you get there faster. So for instance, these case studies, like I get them to 90% via AI, and, of course, I'm combing through them and approving them before I'm sending them out them out to our clients for for final approval. So the I'm I'm there for, like, the last mile delivery on those. When it comes to things like social posts, for example, it's hard to use AI just because it it you can make it sound so you can train the AI to to sound like

SPEAKER_00 9:20
Mhmm.

SPEAKER_01 9:30
you just by feeding it all of your previous posts, and getting a tone of voice that's that's close to to yours. At the end of the day, like, when I'm sharing case studies, for example, or content that's relevant to store tasker, I can I'm a b testing and, like, some some days I'm posting con it's a post that's 50% generated by AI, 50% generated by me. And other times, it's just me kinda going off the cuff and writing, something that feels right to me without any AI input. And, usually, it's the ones that are just kinda off the cuff that work better. So, either I need to you know, we need to improve the way we the AI to sound more like us or, there's always gonna be kinda like that edge if you're if you're creative, if you're authentic, to to publish your own content when it comes to social media posts. But but, again, like, things like case studies, or, even, like, blog like, on my blog post, I have, high level of consistency across the website on all the blog posts from, like, the the the image assets that are there. That that's done by AI and me getting involved as a human, which is be would be a waste of time. And it would be it wouldn't look as good, or it wouldn't be as polished, work wise. So it's it's a balance of the two.

SPEAKER_00 9:40
Yeah. Okay. And so so base so it's it it sounds like you basically have certain things that you are not able to do before. So now you can do them with AI, which is great. And then you have other things where, actually, turns out that the posts are performing better whenever it's basically like a some stream of consciousness, and and and it sounds authentic. And it basically, the the algorithm is, like, rewarding authenticity, I think, and probably LinkedIn and other platforms are getting better at, like, spotting AI also, I would imagine. I know that you're very excited about about I mean,

SPEAKER_01 9:50
Yeah.

SPEAKER_00 10:00
about authority. I don't know if that's the right word, but when we think about SEO and, like, programmatic SEO, this is, a topic that I think you working on that that you're excited about. How do you think, you can actually, boost that authority you know, on your website and online? Using AI, but then, you know, what what again, maybe not necessarily only talking about AI, but how do you actually work on this topic How do you actually so first question, maybe, like, what's your take on SEO and, like, how do you show up in the results in LLMs? Do you have a process in mind already? Do you know if this process works? So maybe we can just start with that, and then I have a couple of other questions.

SPEAKER_01 10:10
Yeah. For sure. We can talk about the website for a few different in a few different ways because I'm actually working on a new website for Storm Tasker. So the the current website is built on a custom and I wanna move everything over to either Framer or Webflow. And so we're doing we're taking this opportunity to kind of rethink positioning, which language we're using, and, and I'm leveraging AI a ton that. So I can tell you a bit about, like, the content side of things and how I'm leveraging AI because it's been incredibly useful. I don't think I could have done any of the work I've done today. On this project without AI. And it's like it's so valuable. Like, I mean, it would be I would have spent thousands of dollars on having other people provide input for the work

SPEAKER_00 10:20
Mhmm.

SPEAKER_01 10:30
I'm I'm currently doing copywriting wise, site structure wise on the website. But when it comes to just the the topic of SEO and that new website, yeah, I have a few notes that that might be useful for for one, for one, I'm I'm using a I I just found, like, a GPT app. I'll I'll send the link. I forget the exact name, but you see it as, like, as SEO. And I just looked it up on the on the GPT app store. Looking for SEO, GPT apps. That was the one that was most highly rated. And it's just been a great app to interact with and to go back and forth on topics. So some things I'm prompting it are, like, what URL structure should I use? Should I do forward slash should I use a folder, or should I just go flat structure and just go forward slash Shopify developers? Or do I need to do forward slash roles forward slash Shopify developers? And it's like nope. You don't need to do you need to do the use the folder structure, and here's why. And, and so I'm able to just go back and forth with with the AI on on lots of these quick decisions. And then and then and then I'm doing keyword research at the same time. So it's all connected to Semrush, And so I'm saying, okay. If I wanna build this page up, I'm thinking of these types of keywords. What do you think about them? And they're like, yeah. I think that they're good. Let's, let's do a bit more research on these other keywords, and then it gives me a list of, like, 20 keywords

SPEAKER_00 10:40
Yep.

SPEAKER_01 10:50
And then I'm I'm pasting that list into Semrush just screenshotting the results, sending it back to the GPT, and then it's saying, okay. I really think we should focus on this keyword over that. And then when I'm building out my pages, it's it's I'm doing it for for organic SEO like Google, normal SEO, but also for the LLMs are keeping those in mind. I find that if you just win if you just apply good thinking for generic SEO practices, it's going to help you in the LLMs, and that's we see that today. Like, we get a lot of leads coming to the website. Submitting briefs that have come via the the the LLMs. And that's not because we've done anything fancy specifically to appeal to the LLMs. It's just because we're actually quite good on SEO on, on some on some old school, you know, normal organic SEO factors. But when it comes to building new pages, one thing I'm doing now that I didn't do before was, was is, like, adding q and a type, type information. So on my page, that's, like, Shopify developers, If I had built this page before chatting with this GPT app, I probably wouldn't have had a section that says,

SPEAKER_00 11:00
Mhmm.

SPEAKER_01 11:10
why should you hire a, Shopify developer? What does a Shopify developer do? How much does it cost to to, to a Shopify developer? So that's section is going pretty close to my hero, section. But, and that's different from my FAQ section all the way at the bottom. And so my entire my entire page is, is built is built with SEO in mind, and that's just like me going back and forth with, with the AI. If you want, I can eve let me I can share some stuff and then we can see, if we're comfortable with sharing that or not.

SPEAKER_00 11:20
Yep. Yeah. That'd be amazing.

SPEAKER_01 11:30
But I can share my work spill a little bit.

SPEAKER_00 11:40
We'll we'll blur it out if we come across anything.

SPEAKER_01 11:50
Yeah.

SPEAKER_00 12:00
Too valuable or too sensitive.

SPEAKER_01 12:10
Okay. Let's do that. So let me share screen. So this is the GPT app, by the way. So I I can share that link

SPEAKER_00 12:20
Yeah. I was s e okay. No. So this is a thread. SEO, and then the name of the app is

SPEAKER_01 12:30
Yeah. It's called

SPEAKER_00 12:40
is it's called SEO.

SPEAKER_01 12:50
yeah, it's called SEO by AI Research Plus. So these guys are just

SPEAKER_00 13:00
The beauty of being early. You can just call your app SEO.

SPEAKER_01 13:10
yeah. And, yeah, it's been super useful to to go back and forth on this. So for example, in here, we're discussing here. Okay. So this is my Shopify developers page. So first of all, landing on the right URL

SPEAKER_00 13:20
Mhmm.

SPEAKER_01 13:30
is massively important from an SEO standpoint, and,

SPEAKER_00 13:40
Mhmm.

SPEAKER_01 13:50
so that's a ton of back and forth going like, speaking with the GPTs. Say, hey. Should this be this? Should it be roles forward slash developers, or is that too generic? Should it instead be role forward slash Shopify should I have Shopify developers And then should I have a subfolder behind that for, like, Shopify Plus?

SPEAKER_00 14:00
Mhmm.

SPEAKER_01 14:10
Developers, as a sub page? All of those decisions are made via by by me just chatting going back and forth and applying critical thinking with the with the the GPT.

SPEAKER_00 14:20
Yeah.

SPEAKER_01 14:30
And then this section here what you need to know, I would have never had.

SPEAKER_00 14:40
Mhmm.

SPEAKER_01 14:50
So that's like normally, I would just come from, like, my hero, my h one, my h two to, like, maybe showing, some of the talent that we want to feature. But instead, I'm adding this big section here about what do I need to know, and that's specifically for the LLMs.

SPEAKER_00 15:00
Interesting.

SPEAKER_01 15:10
So when should you hire a developer? What skills shall I look for in developer?

SPEAKER_00 15:20
Mhmm.

SPEAKER_01 15:30
How much does it cost? Then there's, like, the listicle of all the different skills that we offer. That is that that I worked on this a lot with the with the AI just to figure out what's the right term lot terminology and which term should I go for, etcetera. And then all this is kinda like this would have taken so much, so many so many hours to just write all of this stuff out. And so a course, I'm reviewing all of it but, but I can just like, I turned out, like, four or five different pages today. When this without the AI would have taken me, like, a week maybe to do to do properly. But this is this is done like, very, very well. And then I've got my FAQs. And and so it's it's yeah, the from an SEO standpoint, like, going back and forth with the AI has been massively useful.

SPEAKER_00 15:40
Yeah. So so how did the I'm just curious. Like, the this GPT app, how does it work under the wood? Is it the the app that is actually connected to or are you at like, does it have a set of custom prompts, you know, that help you like, refine your work or yeah. What what's the the magic under in within this app?

SPEAKER_01 15:50
Yeah. I think it's just been trained on all things SEO. So it's been fed so much content just about SEO. So that it's become an authority in in SEO. So it's kinda like when you when you prompt GPT to say, hey. Pretend you are an SEO manager. But, like, instead, there's a lot of, of of training data that it's built on that's that's SEO focus.

SPEAKER_00 16:00
Mhmm.

SPEAKER_01 16:10
So that that's the way I I interpret it to to work. And then, they seem to be in cahoots with Semrush, which is the tool that I use, and it's also, like, probably the best, keyword research tool for for SEO. So, I'm sure there's, like, some sort of data sharing back and forth between the two. At least documentation sharing so that then when I'm prompting the g b t the the app can tell me here's exactly where you go within to to type in your your keywords and get the results back. Please go and do that. Give me the screenshot of the results. And then it knows exactly how to analyze those results because it's familiar with, like, the interface of Semrush.

SPEAKER_00 16:20
Mhmm.

SPEAKER_01 16:30
May like, I don't know exactly what's happening under the hood, but those are some

SPEAKER_00 16:40
Yep.

SPEAKER_01 16:50
probably yeah. Probably, how how it all comes together.

SPEAKER_00 17:00
But but in the sense that you have experience, and you can tell that the output is good. Like, when we're coming back to the URL. Like, it makes sense for you. Like, what like, the suggestions of the app is actually logical for you to, like, you know, go ahead with it.

SPEAKER_01 17:10
Yeah. So, I mean, back to, like, thinking about resourcing on a team, I'm I'm the CMO of the business, so I know like, I have to know about these topics of SEO, and I have been trained to to know quite a bit about these topics. If I didn't know anything about SEO, I think maybe I could go back and forth with with the with the the app. And just come up with some, you know, things that are directionally correct.

SPEAKER_00 17:20
Yeah.

SPEAKER_01 17:30
But having that baseline knowledge is super useful. So because because then you can, you know, you can push back and say, hey. I think you're you're you're wrong here. You said this this time, but you said something else the next time. And it just drawing connections faster than somebody who's net new to the world of SEO would.

SPEAKER_00 17:40
Mhmm.

SPEAKER_01 17:50
So it helps to have a baseline level of understanding. But what it does is that it might reduce my need to hire somebody who's are are, like, you know, a 100% an expert in this topic, and that's all they do all day every day.

SPEAKER_00 18:00
Yep.

SPEAKER_01 18:10
And, and, you know, they cost a lot of money for that.

SPEAKER_00 18:20
Mhmm.

SPEAKER_01 18:30
And so instead of having to pay them I have enough confidence now in the decisions I'm making for

SPEAKER_00 18:40
Yeah.

SPEAKER_01 18:50
for this new site from an SEO standpoint.

SPEAKER_00 19:00
Yeah. Yeah. So so so, basically, you determine where your edge is, and you're gonna go ahead and, like, trust your judgment on that. And then for all the low hanging fruit things where you can get it to 85% right, let's say, you're gonna start using but of, like, AI tools and piece the stuff together and and, like, work on just more work streams just like this one. Like, SEO is just one thing that you worked on this morning or today. And then tomorrow, you're gonna, you know, automate

SPEAKER_01 19:10
Yeah.

SPEAKER_00 19:20
more case studies, and it allows you to, like, just cover more ground in your role as as the CMO.

SPEAKER_01 19:30
Yeah. Yeah. Yeah. Totally. Yeah. Yeah. I I'm happy to quickly share another workflow for for copywriting for the website because that's that's part of this brief for me as well. So I'm I'm starting with a a blank sheet of paper essentially saying, What do I want each of my pages to say on the website?

SPEAKER_00 19:40
Mhmm.

SPEAKER_01 19:50
And, and it's actually it's actually quite a daunting task. And so the what I've done is I've taken a look at store tasker, and I've scraped all the copy that we currently have, let's say, the home page. And I did that for every single page. And then I've looked at every single one of my competitors, and I've scraped all their copy. So now I have a a word doc has all of my home page copy all of my competitors copy. And, and there's a simple tool that I use to to help you scrape all that copy. That's done via AI. And then I'm prompting the AI to say, okay. Well, you you've seen my copy. And now you've seen all of my best in class competitors. What are some of the trends? What are some of the differences between their copy versus my copy? And so that's that's quite different because it's very it's very copy focused or, like, website copy focused as opposed to just broad stroke thinking. Please compare, Upwork to Toptal. And, you know, and then it's, looking at URLs. It's looking up data on these companies when they were built and all that stuff. Like, I care about any of that stuff. Just look at my copy on my home page, which I've scraped. It's now scraped and cleaned.

SPEAKER_00 20:00
Yep.

SPEAKER_01 20:10
And all of my competitors' copy, scraped, cleaned, and tell me what you're seeing in terms of trends. From there, I'm able to kind of, like, draw principles. Or, like, guardrails almost, and I'm noticing that, okay. I want to put more emphasis on the terms fractional, or I wanna put more emphasis on developers, and I wanna put less emphasis on e com managers for example. And then using those principles I can then go through each of my sections and say, now that you have these principles in mind, rewrite this entire section. And, and that's been just like a a a fun way to to to take another stab at writing great copy. So

SPEAKER_00 20:20
Mhmm.

SPEAKER_01 20:30
that that that's been that's been very useful. And then another thing I've done, which is is, like, I've trained the AI on, writing very high converting copy. And so, I'll show you what I did there, but, like,

SPEAKER_00 20:40
I'd love to see that.

SPEAKER_01 20:50
I went on, there's a website called h one gallery.

SPEAKER_00 21:00
Mhmm. Mhmm.

SPEAKER_01 21:10
A collection of the best marketing headlines on the Internet. And and so I just, like, I just took all of those all these amazing h ones and I fed it to

SPEAKER_00 21:20
Yeah.

SPEAKER_01 21:30
to GPT. And I was like, okay. Now you know what makes a great h one.

SPEAKER_00 21:40
Yeah.

SPEAKER_01 21:50
Let's write some some h ones for store tasker.

SPEAKER_00 22:00
Mhmm.

SPEAKER_01 22:10
And and, of course, you you know, this is h ones, but you can apply similar thinking to h twos and and other types of copy. So so I'm I'm having fun with these things because it's really about prompting the AI in the right way, obviously. But, I'm leveraging, like, other resources that are experts on given topics. To then come up with a perfect prompt

SPEAKER_00 22:20
Yeah.

SPEAKER_01 22:30
with with some some research that I've specifically selected as, like, best in class

SPEAKER_00 22:40
Yeah. No. I think what you're saying is I think you're touching on, like, three super super important dimensions whenever you like, whenever, like, someone should like, is using AI. Basically, like, three best practices. The first one is context. You want to don't wanna just ask perplexity or, like, judge the okay. Compare Upwork to store tasker because the context is too broad, and it's gonna lose the plot. So you wanna strip out anything that is irrelevant, and so your source of truth is the website to my website, and this is the context. You know? Don't go beyond that scope. Then the second thing that you talked about is you have this expertise. So you know how to evaluate whether a URL is good or not. And so you have, you know, built up all these over time to, like, form a judgment. And an opinion on whether something like, an output is good or bad. And this is the topic around evaluation, you know, to determine whether you know, once you start automating things, you always need to be able to have someone who's can judge and evaluate whether it's good or not. Because otherwise, you're just gonna build something and have no control over the the output. And the last one, I think that you which is very interesting is also you need to be an expert at everything. You can actually just steal content from other places, and you just need to know where to steal that content. So h one is an example. You can go to and, like, look for organic keywords. So I think what's very exciting with the way you're describing this is if you're resourceful, you can just use a bunch of the of the shelf tools and just connect the pieces together, have a couple of prompts and threads here and there, and pay based $20 a month and have, like, a like, a like, an AI powered marketing team to help you across all the channels that you wanna sell through.

SPEAKER_01 22:50
Yep. And I think that that's pretty basically a good summary of of how of of some of the thinking, there. And,

SPEAKER_00 23:00
Mhmm.

SPEAKER_01 23:10
yeah, underrated is like scraping of resources. And, and there's so many great solutions out there to scrape websites using AI and and things like that. But, sometimes you could just copy paste. Like, you just literally just, like, drag your mouse down. You just copy the thing, and you feed it to the AI. You say, clean this data up. And now you have clean data. And, and and I think that that's that's quite powerful. For context setting.

SPEAKER_00 23:20
Yeah. And I think this brings me to another point maybe, like, two questions, maybe into one. You're very good at, like, gathering stuff, around and putting it all in, like, chunch of tea, let's say. What's your take on, you know, building custom tools or buying AI tools to do some of that work to, like, prematch the work? Think anyone could do what you do? You know, what does it take to actually start becoming a bit like a a if you were to give it advice to a marketer in a different company, like, how would they how should they start to, like, build this muscle that you've developed, I guess, over time to have this intuition on, like, where to find those resources and stuff?

SPEAKER_01 23:30
Yeah. I mean, I think it's I think it's having a genuine interest in your work. And, and and then good critical thinking skills. So, like, if if you have if you're in the field of marketing and, you know, you're working in, let's say, like, b to b or something like that, and you care about crafting good stories or, like, you know, perfecting your go to market motions, and you have the clear objectives as to what you wanna achieve. Whether that's, like, closing more leads or getting more people to subscribe or engage with your newsletter or whatever. If you have those clear objectives in mind, and you have a bit of critical thinking, then you're going to you're just gonna start being creative, like, being creative with, your own ideas on how all these other solutions and these other tools can help you reach your objectives, faster and more efficiently. So for me, it doesn't it doesn't really start with, wanting to leverage AI. It it's not like it's actually interesting because a lot of corporations are saying hey. You know, you must use AI, x amount of of time per day or or or something like that. And and maybe that's the right way to force people to to to get to get with the program. But for me, it's really, like, objective first. What am I like, what am I looking to achieve? And then starting to notice trends, like, oh, this is a real bottleneck. I wonder if AI could help And, oh, it can or no, it can't. It can, but then, like, the last 30% needs to be,

SPEAKER_00 23:40
Mhmm.

SPEAKER_01 23:50
a human involved. So it's just, like, critical thinking and knowing what your objectives are and being, you know, curious and, yeah, nothing much more than that.

SPEAKER_00 24:00
Yep. Yeah. It's it it it's interesting because actually, I had a my first episode was with Abraham from from Google, and he was staying actually one OKR in company should be to actually just build. You know, the OKR should be to, like, celebrate building with AI. And so you have this counter narrative, which is actually start with the problem and then, you be resourceful and ask judge of the for a tool to help me with this. So you have, you know, two two different approaches, and I'm sure, you know, it's not like one or the other. But it's I I guess the I I don't know what the confusion is, but, probably that there are as many ways as they are basically, whatever feels right.

SPEAKER_01 24:10
Yeah. I mean, like, for for me, what was been useful, for example, on the build front is is, like, I forced myself to do a boot camp on building with with AI. So using, like, v zero and then deploying websites with Superbase and you know, those types of things because that that those things don't come naturally to me, And so I had to pay someone to, like, sit me down and walk through that that process. And then along that process when you're being forced you kind of it opens your eyes up as to what's possible and what's not possible and things like that. And, and I did the same with,

SPEAKER_00 24:20
Mhmm.

SPEAKER_01 24:30
a mid journey course, that I really enjoyed And, and I just learned about all the different ways to prompt mid journey. And so once I've learned once I've been forced

SPEAKER_00 24:40
Ok.

SPEAKER_01 24:50
to prompt mid journey in, like, a gazillion different ways,

SPEAKER_00 25:00
Mhmm.

SPEAKER_01 25:10
Now I have just, like, a much deeper arsenal of of tools when I wanna leverage it today. So, so so now, like, my creative thinking and, like, problem first

SPEAKER_00 25:20
Yeah.

SPEAKER_01 25:30
mindset problem solving first mindset, I can leverage these things that I've been I forced myself to learn. So there's there's a bit of both.

SPEAKER_00 25:40
Yep. Yep.

SPEAKER_01 25:50
Yeah. There's a bit of both.

SPEAKER_00 26:00
Oh, actually, did the the the boot camp. So how how much time did it take you to actually like, how how long were these boot camps, or how much time have you dedicated

SPEAKER_01 26:10
That that was a it was a two day boot camp.

SPEAKER_00 26:20
to that? To feel comfortable with these deals?

SPEAKER_01 26:30
But within the day, we had, like, a website live.

SPEAKER_00 26:40
Crazy.

SPEAKER_01 26:50
Yeah. So it was insightful. I still struggle with so for me, anything that has to do with, like, deploying deployment of of sites and of code. I just I I I don't know. I'm still struggling to to get there. But the moment for everybody in the boot camp is you're you're prompting, we're using Vercel, you know, so v zero but I'm using, Google Studio now from that standpoint. And you're just prompting the AI to say, okay. Build the page based on on this information, and you just see you know, a beautiful user interface

SPEAKER_00 27:00
Yep.

SPEAKER_01 27:10
of what you've prompted the AI with. And I think that's the uh-huh moment for for all. But and that's the uh-huh moment when you're using Replit, Lovable, and why all these tools got so popular. But when it comes to, like, deploying deploying code and and also getting over the line in terms of fine tuning, making tweaks, changing things based on the the outputs that you're receiving from these AI tools. That is not just last mile. It's usually a lot more than that. It takes it it takes you know, it take designers. It might take developers and stuff like that. So I'm still maybe I'm less reliant on designers and developers than before. But, like, these tools, you actually mainly help me with visualizing new sites and vocalizing ideas as opposed to actually shipping new websites using AI. So for instance, with this new site for store tasker,

SPEAKER_00 27:20
Mhmm.

SPEAKER_01 27:30
we're gonna be working with a studio that's excellent when it comes to Webflow and Framer. They're also brilliant designers. And I'm I'm excited to do that as opposed to to just using Google Studio and coming up with something that's, like, kinda mid. You know?

SPEAKER_00 27:40
Yeah. Yeah. Yeah. It's so the the whole point with this podcast is I used to do a lot of AI demos, and, you know, you get this wow feeling of, you know, like, out different tools and you get very excited. But then once you start implementing these tools into companies' operations, you see that a lot of things break, and it's a lot harder than it seems. So so you you would say that for you also, it feels like you can prototype, get a sense of where you wanna go with these tools, but then you're still gonna you're still gonna hire some experts to to do the implementation.

SPEAKER_01 27:50
Yeah. Yeah. And then the big question and people love to geek out on when when is that gonna stop being the case.

SPEAKER_00 28:00
Yeah.

SPEAKER_01 28:10
And, yeah, I mean, there's there's a different answer for different challenges and different specifics that that we're talking about. But generally speaking, like, I don't know. It still feels quite distant

SPEAKER_00 28:20
Yeah.

SPEAKER_01 28:30
to me, at least. Yeah.

SPEAKER_00 28:40
Let's see. I think we've all mean, per se, I've been very bad at predicting how good these things would get. And and the speed at which they would get that good. So we'll see Maybe we won't have a job in in two, three years, but we'll we'll see.

SPEAKER_01 28:50
Yeah. Yeah. On that topic, the the one thing is because at every dinner table, people wanna talk about AI and I'm sure you're, like, the main guy they turn to, and they're like, Vlad, what do you think? Where is this all going?

SPEAKER_00 29:00
Yes.

SPEAKER_01 29:10
And all that stuff? The one thing I I I think about is, like, you in your day to day, you're going into an office or you're doing your work, Are you hiring people more or less today than you were yesterday? And then you can look to your layer above you and and think the same thing.

SPEAKER_00 29:20
Mhmm.

SPEAKER_01 29:30
So for me, I'm hiring less.

SPEAKER_00 29:40
Mhmm.

SPEAKER_01 29:50
So, naturally, like, I could see that there's an impact from an from an AI standpoint. Like, I have to hire less maybe, like, SEO help. I have to hire less junior marketing help to just do some some work that now AI automates. So those are jobs that are going away. So that that that's that's for real. That's happening today, and I could see I could just see that I am deploying less resources for for humans. At the layer above, like, the CEO of Sortasker, he still has, his leadership in place that hasn't moved.

SPEAKER_00 30:00
Mhmm.

SPEAKER_01 30:10
So, you know, thinking is like, am I gonna are we gonna have a job in two three years? It really comes down to, like, the CEO. And so I have to put myself in his shoes and be like, does he still need me in two, three years?

SPEAKER_00 30:20
Yeah.

SPEAKER_01 30:30
Or is the AI good enough to replace me? And so at this stage, it's it's no. Maybe in two, three years, yes. You know, I can be replaced. But, I can tell at my level, looking looking down to I need less resources, from them,

SPEAKER_00 30:40
Yep.

SPEAKER_01 30:50
today than I did yesterday. So some jobs are are are disappearing. That's that's for sure.

SPEAKER_00 31:00
Yeah. Yeah. I think there is this this study I'm looking I'm checking it. I'm looking at online where they're looking at the AI progress And, basically, one of the metrics that they're looking at is how far can AI go basically, like, automate the task. You know? So I think at some point, it could automate the task that, you used to take ten minutes, and now it's actually replacing task that used to take, you know, five, six hours or whatever. Which means that there are certain roles that are getting replaced or that are more exposed to being replaced. And so it went from, like, junior roles to, like, associate roles, and there's this kind of indexed knowing exactly, you know, at what you know, is progression curve showing you basically when gonna be competing with AI. And and this is purely speculative or not purely, but to it's just some prediction. But it's, it's interesting to to see how it's going through the ranks, essentially. Yeah. This is something that's gonna happen.

SPEAKER_01 31:10
Yeah. I it's it's fascinating because

SPEAKER_00 31:20
Mhmm.

SPEAKER_01 31:30
I'm I would I like, I I'm kind of ex not excited, but, like, I'd it'd be really cool to see to just see a machine do

SPEAKER_00 31:40
Yeah.

SPEAKER_01 31:50
do my job. Like, to to to to actually be like, okay. Cool. I'm gonna go on vacation for three weeks and just do my job.

SPEAKER_00 32:00
Yeah.

SPEAKER_01 32:10
Hopefully, we're it's, like, hopefully, it's soon.

SPEAKER_00 32:20
Yeah.

SPEAKER_01 32:30
Also, hopefully, it's not soon because then we won't have jobs.

SPEAKER_00 32:40
Yeah exactly. Long as you can keep the role while the agent is doing the work, then then you're good. That'd be the the the the the the golden imitate we say in in German, the the right balance. I I know we're approaching the hour, but I just I have one specific question, which I'd love to hear your take on. Because you have this view on the market, and, you know, all these brands are hiring specific talents, do you see some specific skills that people are asking for today that, you know, people didn't ask for or these brands didn't ask for until a couple of months ago? Can you see you know, the based on, you know, the Shopify brands that are doing the best today, what are the kind of talents that they're hiring, what are the skills that's they're implementing in their companies? Can you maybe tell us a little bit more about you know, what makes a winning team in ecommerce, today?

SPEAKER_01 32:50
Yeah. I mean, what's interesting related to the topic of AI is, everything related to media buying. So media buying is something that an AI can do very well. And, you it used to be you know, we we used to be quite hands on keyboard keyboard. That was, like, the term. So and I did a lot of media buying myself. Facebook ads, ads on Google, stuff like that. And now more and more, Facebook is just pushing you or Meta is pushing you to just say, hey. Let let let us run with it. Tell us what your objective is. Tell us a bit about your product. Feed us your your ad creative. And then we'll we'll find who's a good buyer for your product. And so there's less time spent on keyboard. Than ever before, and that's definitely trending in that direction. And that's completely correlated with the fact that the AIs, are getting better and better. But the AI is finding customers based on reactions to content.

SPEAKER_00 33:00
Mhmm.

SPEAKER_01 33:10
To creative. And so the name of the game is less about spending time on keyboard manipulating the algorithm. Like, manually imposing on the algorithm. And more so on feeding it with lots of new data. So that that what I'm talking about here and referencing is creative. So the more different types of creative you can feed the AI, the more it can test out different things and find combinations of audiences and messaging. That are going to outshine others. So the name of the game and the trend that I'm seeing when it comes to to the world of the ecommerce and talent is people who are good at churning out lots of creative creative strategists, people who are connected to, like, lots of affiliate marketers influencers and things like that, and people who can generate huge amounts of of unique creative with unique hooks and, high production value but at scale. Those are the ones that are in in super high demand. And all of those that and all of those creatives are fed into Meta,

SPEAKER_00 33:20
Mhmm.

SPEAKER_01 33:30
to for then Meta to leverage its own AI and figure out how to drive the best return on ad spend. So it's it's but but, you know, getting creative is, like, is quite a manual process. Now if you you can get a nice piece of creative as we are doing via

SPEAKER_00 33:40
Mhmm.

SPEAKER_01 33:50
podcast, and you can chop it up using AI and do and do all these different things. At the end of the day, like, still, you know, two people need to sit down one person on camera needs to say, hey. This is my favorite product, and here's why. That's that's humans in the loop. Right? So, yeah, a lot of time, and a lot of value on humans

SPEAKER_00 34:00
Yep.

SPEAKER_01 34:10
who can generate lots of creatives.

SPEAKER_00 34:20
So so I guess you're doing some UGC or you see a lot of people like, handling UGCs and and affiliates. So you're more on the side of real humans and not super bullish on the AI UGC content.

SPEAKER_01 34:30
Well, it's just a shift. Like, I mean, yeah, on the AI UGC, mean, yeah, like, AI generated content. Yeah. I mean, it's similar to that discussion that we had on on, like, the LinkedIn posts. Yeah. I mean, listen. If you if you can find u g AI UGC content that's converting at a higher rate, then great. Do that. But, like, if you look on your TikTok today

SPEAKER_00 34:40
Mhmm.

SPEAKER_01 34:50
and you look at, like, all these UGC posts of D2C products, most of the ones are performing well are are human generated. So maybe that shift over time, but today, like, a real human talking about a product outperforms AI UGC video.

SPEAKER_00 35:00
Yep. Okay. Nice. Maybe last question for you. We talked about how excited we are about getting an AI to do your work while you're on holidays. Do you have other things that that keep you, you know, like, that get you excited about, you know, how you can use AI at store tasker in your role, also in the company as a whole. How do you see, you know, the next twenty four months for for for you as the CMO, but also for the company?

SPEAKER_01 35:10
Yeah. I think for for just us at store task the main thing is about the matching algorithm. So connecting brands to great talent. And, we have an algorithm in place and, enhancing that algorithm further with AI is gonna be a huge focus for us. So that that has two parts. One is, like, when you're capturing a brief, so somebody's saying, hey. I'd like to hire Shopify developer to do x y z. Understanding who the customer is based on their URL, based on their email, and understanding their brief helping them enrich their brief maybe with follow-up questions Hey, did you mean CRO as in conversion rate optimization, or are you thinking about it more through the lens of, like, an analytics type project? So so going back and forth with a user, further clarify a brief using AI is could be a really interesting piece of, like, area of focus for us. And then you have excellent, quality of input, And then on the output side, which is the match, we need to fully understand our our, the experts in our network. And we can, you know, be be scraping their LinkedIn content and all these different things which we're doing, but not, like, to the extent that we probably should. And, and so now you have massive amounts of data on the expert side then the AI can then match the two together and say, hey. These are top three people that we think are a great fit for this project. And so we we already have a a algorithm in place that that finds these people for us but, that's where I think there's huge gains to to be made. And that's where all of the talent marketplaces are are are spending, like, real resources AI wise. It's it's on their matching algorithm. And streamlining the connection of supply and demand. So, so, yeah, that's probably the the the big focus.

SPEAKER_00 35:20
Okay. Yeah. Because I I I would imagine that people like, the more time people spend on, like, figuring out whom to work with, or if the projects don't work out as expected. This is just revenue lost, and it it affect it impacts retention, and everyone is basically.

SPEAKER_01 35:30
Yeah.

SPEAKER_00 35:40
So you have all the interest to make that work.

SPEAKER_01 35:50
That's your that's your entire job. That's your entire job as a as a marketplace

SPEAKER_00 36:00
Mhmm. Mhmm.

SPEAKER_01 36:10
is to connect supply and demand as efficiently as possible, and, like, AI is a really good way to do that. So we're we're doing it, but, like, that's still where more effort needs to be put.

SPEAKER_00 36:20
Awesome. Thanks. I know that, you're ahead of me time zone wise, so I'm gonna I'm gonna I'm gonna leave you. But is there anything else maybe that you that we haven't talked about that you maybe want to to mention or

SPEAKER_01 36:30
No. No. No. I, that's all.

SPEAKER_00 36:40
mhmm.

SPEAKER_01 36:50
That's all. Yeah. That's it for me. Kids catch up.

SPEAKER_00 37:00
Yeah.

SPEAKER_01 37:10
And, love what you're doing, man. Always you just

SPEAKER_00 37:20
Awesome.

SPEAKER_01 37:30
yeah. You're you're a killer in the game. So, excited to chat, and hopefully, it was useful.

SPEAKER_00 37:40
Awesome, man. Yeah. No. I really loved the the I have, like, a bunch of questions that probably will keep them for you know, once we meet for a beer. But no. Thanks. And maybe just one last thing. Where can people find you and learn more about what you do at StoreTasker?

SPEAKER_01 37:50
Yeah. She's, I'm active on LinkedIn. So Tim Massac, just find me on there, and, glad to connect.

SPEAKER_00 38:00
Awesome. I will be sharing all the links, in the description. Thanks. Thanks, Tim. Take care, and, we'll be in touch.

SPEAKER_01 38:10
Alright. Bye bye.

SPEAKER_00 38:20
Ciao. Yep. Vas-y parfait, j'ai, j'ai coupé. Merci.

SPEAKER_01 38:30
Ouais ouais désolé, c'est c'était un parfum peu dans tous les sens de mon côté genre, the the editing on Riverside, c'est c'est c'est pas mal mais moi j'utilise aussi Descript de temps en temps et genre j'ai j'ai du mal donc j'espère que je ne pas donné genre trop de taf.

SPEAKER_00 38:40
No. No. No. Due to it, I'll set up. Mhmm.

SPEAKER_01 38:50
Je dois juste aller dans un

SPEAKER_00 39:00
Wait. Wait. You're running.

SPEAKER_01 39:10
j'ai juste un call là, donc donc galégol. Mais

SPEAKER_00 39:20
Right. Okay.

SPEAKER_01 39:30
on on catch à plus tard, ciao Vlad.

SPEAKER_00 39:40
Super. Yeah. See you on top. Please. Bonjour monsieur Maggie. Bonjour, monsieur Maggie.